Parvum Opus Project 005
Identity System & Motion Graphics
03–23–2024
Lead Designer / Brand Strategist / Social Media Director
As the lead designer, social media manager, and brand strategist for “Battle Juice,” a hydration juice for kids, I played a crucial role in bridging the gap between two key audiences: mothers who make purchasing decisions and the children who would be consuming the product. My responsibilities included crafting a vibrant and engaging brand identity that would captivate children’s attention while ensuring it resonated with moms looking for a healthy, reliable option for their kids. Through strategic social media campaigns and thoughtful design, I successfully balanced appealing visuals and messaging that spoke to both demographics, ultimately establishing “Battle Juice” as a trusted and beloved brand in the market.
AZIMUTH Activewear | Identity and Motion Graphics
09–24–2023
Lead Designer
As the lead designer for the “AZIMUTH Active-wear” project, I spearheaded the creation of a dynamic visual experience. From crafting the immersive 3D rendered environment to conceptualizing the identity system and logo, every element was meticulously curated to resonate with the brand’s ethos. Additionally, I brought the brand to life through captivating animations, ensuring a seamless fusion of style and functionality across all platforms.
“3” Project 002 | “3” Risograph Book + Essay
10–30–2024
Lead Designer
As the lead designer of a 32-page risograph book project featuring my essays on postmodernism, I orchestrated a meticulous journey through contemporary art and thought. Alongside crafting the content, I personally produced the risograph prints, ensuring each page echoed the vibrancy of the ideas within. Through cross-analysis of diverse artists and thinkers, the book became a tactile exploration of postmodern discourse, inviting readers into a nuanced and immersive
Leave or Enter Project 003 | Zine
10–15–2023
Lead Designer
“Leave or Enter” is a risographed zine that showcases a unique experimentation with typography and imagery. Designed and created by HENRY EARLS, this piece represents the confluence of various typographic systems and visual elements. Each page is a fusion of bold, contrasting typefaces and evocative images, resulting in a visually compelling narrative. The zine invites readers to explore the dynamic interplay between text and image, pushing the boundaries of traditional design and offering a fresh perspective on the art of typography.
BATTLE JUICE Project 004 | Identity & Packaging
03–23–2024
Lead Designer / Brand Strategist / Social Media Director
As the lead designer, social media manager, and brand strategist for “Battle Juice,” a hydration juice for kids, I played a crucial role in bridging the gap between two key audiences: mothers who make purchasing decisions and the children who would be consuming the product. My responsibilities included crafting a vibrant and engaging brand identity that would captivate children’s attention while ensuring it resonated with moms looking for a healthy, reliable option for their kids. Through strategic social media campaigns and thoughtful design, I successfully balanced appealing visuals and messaging that spoke to both demographics, ultimately establishing “Battle Juice” as a trusted and beloved brand in the market.